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What is the meaning of the Brand?


A type of product manufactured by a particular company under a particular name

A brand is a name, sign, symbol, slogan or anything that is used to identify and distinguish a specific product, service, or business. A legally protected brand name is called a proprietary name.  –

Unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer’s mind (see positioning). Thus brands help harried consumers in crowded and complex marketplace, by standing for certain benefits and value. Legal name for a brand is trademark and, when it identifies or represents a firm, it is called a brand name.  - Business Dictionary

A Brand is the sum total of how the public feels about a particular thingBelow are examples of well-known brands that achieved success with stirring emotion with their target market:
Volvo = Safe
Jeep = Rugged
Breyer’s = Natural
Häagen-Dazs = Indulgent
Apple = Innovative, Cool
IBM = Business, Conservative

- Branding Definition

“A brand is the sum of the good, the bad, the ugly, and the off-strategy. It is defined by your best product as well as your worst product. It is defined by award-winning advertising as well as the god-awful ads that slipped through the cracks, got approved, and, not surprisingly, slipped into oblivion. It is defined by the accomplishments of your best employee—the shining star in the company who can do no wrong—as well as the mishaps of the worst hire you ever made. It is also defined by your receptionist and the music your customers are subjected to when placed on hold. For every grand and finely worded statement by the CEO, the brand is also defined by derisory consumer comments overheard in a hallway, or in a chat room on the Internet. Brands are sponges for content, for images, for fleeting feelings. They become psychological concepts held in the minds of the public, where they may stay forever. As such you can’t entirely control a brand. At best you can only guide and influence it.” – How to Branding

Brand Identity: How you want the consumer to perceive your product or your brand. Companies try to bridge the gap between the brand image and the brand identity. –

Brands of the World
Brands of the World’s Annual Logo Awards Contest celebrates and promotes the best in logo design. Build buzz for your work, your firm, or your client. Brands of the World is one of the largest branding websites in the world with over 3 million visits a month and more than 500,000 registered users. Brands of the World Logo Awards aims to award the best work in branding and logo design. The objective of the awards is to bring recognition and new clients to all participants of the competition.